Think of your Mobile Website as a Mobile Offer Page.

Mobile consumers that are ready to buy usually have a goal.  So keep your mobile website simple.

The number one function that your mobile website should have is the Tap To Call feature.  With one tap of the screen your customer can connect with your office/store/customer services or sales representative immediately.

Don’t forget Tap to Email.  If your customer has a question but doesn’t feel they have the time to speak to someone, they may immediately send you a request or inquiry.

Click for Directions (or Tap for Driving Instructions) is essential if a customer is on the road to your location and needs turn-by-turn directions available to them.

Most importantly, provide the option to link to your full site.  Give a mobile customer the option to view the full functions of your website (i.e. graphics) from their mobile device.