Text Marketing is now the most powerful tool in Mobile Marketing

Answer the following questions:

How often do you look at your mobile phone?

How far do you let your phone get from you?

How many of your text messages do you read?

How often do you read your text messages?

Building your Text Opt-In List

Think of your Text Opt-In List as an email list on steroids.

It’s the basis for strong loyalty and referral programs.

It is a laser targeted list of customers or prospective customers for future communications as you build your business.

Use Text Messaging to Recover Profits

Let’s use a bakery as a case study.  It’s 3:00pm and they’re having a slow day.  They want to sell as much of their product as possible before it has to be thrown out at the end of the day.

So they send a text message to the customers on their opt-in list offering a discount/special to the first 25 customers that respond to the message (or walk in the bakery, etc.).  Since the customers have opted into their text messaging service, the bakery already knows they’re interested in the products they sell.

Will they generate revenue on pastries that might have spoiled at the end of the day if they didn’t send the text message?  Absolutely!